![]() The profitable royalty attribution startup founded in 2014 scans social networks and other user-generated content sites for rightsholders’ content. It will certainly be a huge headache for content-sharing sites. But it could hurt influencers and creators whose clips and remixes might be blocked or have their revenue diverted. That’s good news for musicians and film producers who are more likely to get paid. They’ll be liable if they didn’t already try to get permission. If a user uploads a video with a popular song in the background, tech platforms can’t just take it down if requested. ![]() ![]() A new European Union law called Article 17 essentially eradicates safe harbor and requires that they’ve made their “best effort” to get licenses from rights holders for all content on their platform. Social networks are in for a rude copyright awakening. ![]()
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